THE RIGHT FABRIC FOR A HEADSCARF
At Asámi it's all about how a fabric looks, feels and performs. Bamboo Platinum is the fabric that we would like to wear ourselves, would pass on with love, and that proudly deserves the name Asámi.
We have gone far for that standard. From the markets of Morocco and Turkey to the textile houses of the Far East and Southeast Asia. We have had our hands on countless substances, compared them, felt them and assessed them for everything that matters to us. Softness. Smoothly falling. Comfort. Appearance. Finish. There was always something that convinced, but rarely the whole thing. Until Bamboo Platinum.
BAMBOO PLATINUM FEELS DIFFERENT
From the first moment, this fabric felt like an obvious choice. The softness has depth. The fabric is supple and refined. The light stretch brings comfort to wear, while the fabric retains its shape and appearance. Everything comes together in a quality that feels rich and looks neat.
MADE FOR EVERYDAY WEARING COMFORT
That is exactly what Asámi chooses. You wear a headscarf close to your skin, throughout your day, in moments that are small and moments that matter. Then you want a fabric that offers more than a nice first impression. You want a fabric that gives confidence. That continues to feel pleasant. That radiates luxury in how she moves, falls and stays.
THE STANDARD OF ASAMI
Bamboo Platinum gave us that feeling. The fabric we want to wear ourselves. That we would happily pass on to a best friend. Who is worthy to bear the name Asami.
That is why Bamboo Platinum is more than just a material for us. She represents the standard of Asami. The care with which we choose. The quality that we take for granted. The belief that only the best of the best does justice to the woman who carries Asami. Now it's up to you to experience her and let us know how she adds to your day.
